Search Engine Visibility - book companion site Home Site map Contact
Photo - file Photo - search Photo - eye chart
 
 
 
 
About Search Engine Visibility
Author Shari Thurow
Need a speaker?
Search engine optimization services
Frequently asked questions
Bonus materials
Ask the SEO expert
Search engine marketing glossary
Resources
*

Search engine optimization (SEO) dictionary/glossary - B

A | B | C | D | E | F | G | H | I | J | K | L
M | N | O | P | Q | R | S | T | U | V | WXYZ

B2B
Abbreviation for Business to Business. A B2B web site sells products and services to other businesses.
B2C
Abbreviation for Business to Consumer. A B2C web site sells products and services to consumers and the general public.
Bait-and-switch
The process of submitting one web page to a search engine or directory and substituting a different page with unrelated or spam content on the server after the search engine or directory has recorded the information about the initial web page.
Below the fold
On a web page, content that is "below the fold" requires that a user scroll vertically to view that content.
Best of the web
Former Inktomi database currently comprised of over 115 million documents that come from Inktomi’s natural crawling of the web. Web sites listed in this index are the most popular documents on the web through Inktomi's link (popularity) analysis. Abbreviated as BOW.
Boolean search
A search on a computer database, such as a search engine, for keywords that best describe your topic using Boolean operators such as AND, OR, and NOT.
Breadcrumbs
A form of text navigation showing a hierarchical linking structure of a web site. The current location within the site is indicated by a list of pages above the current page in a hierarchy, leading up to the home page. A typical set of breadcrumb links might look like this:
Home > Products > Teas > Green Tea
Bridge page
Another term for a doorway page. See doorway pages.
Browser
The software used to view, manage, and access web pages by interpreting hypertext and hyperlinks. Two of the most common browsers are Firefox and Microsoft Internet Explorer.

A | B | C | D | E | F | G | H | I | J | K | L
M | N | O | P | Q | R | S | T | U | V | WXYZ

If you would like to suggest a definition to be added to the search engine marketing glossary, or if you would like more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.

top

Buy Search Engine Visibility Contact form
 
 

About the book | Book reviews | Updates | About the author | SEO services | Speaking events
FAQs | Bonus materials | Links & resources | Site map | Contact | Back to home

Copyright © 2002- Shari Thurow and Peachpit Press. All rights reserved.