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About Search Engine Visibility
Author Shari Thurow
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Search engine optimization (SEO) dictionary/glossary - H

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Hallway page
A site map created specifically for doorway pages on a web site. It is a form of search engine spam. Please see: Avoiding search engine spam penalties.
Hidden text
Text on a web page that is not visible to end users in a browser, at any time, but is visible to search engine spiders. Considered spam by all the major search engines if used to artificially increase keyword density.
Hit
A single request made to a web server for an object on your web site. The object can be an HTML file, a graphic image, or any other embedded object, such as a sound file, in your web pages.
HTML
Abbreviation for Hypertext Markup Language. A cross-platform, text-formatting system for creating web pages, including text, images, sounds, frames, and animation.
HTTP
Abbreviation for Hypertext Transfer Protocol. The system used to transfer data between a web server and a browser.
Hypertext link
A word or set of words placed inside an anchor tag.

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If you would like to suggest a definition to be added to the search engine marketing glossary, or if you would like more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.

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