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About Search Engine Visibility
Author Shari Thurow
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Search engine optimization (SEO) dictionary/glossary - L

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Layers
Attribute in CSS. A rectangular section, or layer, of HTML code that can be placed on a web page by assigning X, Y, and Z coordinates, measured in pixels.
Link farm
A collection of indiscriminate, often unrelated, web sites that link to each other to artificially boost link popularity. Please see: Avoiding search engine spam penalties.
Link popularity
Refers to the number and quality of inbound links to a web site from other web sites. One of the highest quality inbound links is a link from a major directory such as Yahoo!.
Link rot or linkrot
A link from a search engine, directory, or other web site that results in a 404 error page after a web developer modifies a web site with new URLs or removes pages from a web server.

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If you would like to suggest a definition to be added to the search engine marketing glossary, or if you would like more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.

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