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About Search Engine Visibility
Author Shari Thurow
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Search engine optimization (SEO) dictionary/glossary - O

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Obfuscation
The act of misrepresenting web page content to site visitors. Similar to cloaking, search engine spiders see one page, and visitors view a page with different HTML code and content.
Optimization
The process of designing, writing, coding (in XHTML), and submitting web pages to the search engines to increase the probability that your web pages will appear at the top of web search engine queries for selected keywords and keyword phrases. The process of making a web page as perfect or effective as possible for people who use search engines.
Outbound link
A link from a web site to a different web site with a different domain name.

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If you would like to suggest a definition to be added to the search engine marketing glossary, or if you would like more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.

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