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About Search Engine Visibility
Author Shari Thurow
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Speaking events

Conferences where we provide sessions, workshops, and training on search engine visibility

A popular speaker at search engine optimization (SEO), web site usability, and information architecture (IA) conferences worldwide, Shari's sessions are very popular and four-star rated.

Using only search-engine approved marketing strategies, professional speaker and consultant Shari Thurow helps companies save time and expense during the web design and redesign phases, and can help your site increase profitability.

Search Marketing Expo SMX

Search-Engine Friendly Web Design
Designers and SEOs sometimes clash over the best way to build a site for search engine success. The reality is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read," it's not going to be found by human visitors. Striking the right balance is critical for usability, findability and search marketing results.

Attend this beginner-level session to learn how to create search engine-friendly sites that appeal to humans, too!

Includes guidelines & best practices in preparing for the Mobile First Index as well as for machine-learning algorithms and artificial intelligence (AI).

  • SMX West (San Jose, CA)
    San Jose McEnery Convention Center

Science Gateways Community Institute

Making Your Gateway Easy to Find—An Introduction to Search Engine Optimization (SEO)

Do you ever wonder why some websites are easy to find? Do you wonder why some content is easy to locate and discover? Do you want to make sure that your science gateway is findable and search-engine friendly?

This webinar will introduce "organic" search engine optimization for science gateways, including the 4 fundamental building blocks of search engine optimization. Shari will present and discuss examples of common SEO problems and provide an overview of strategies and methods that SEO professionals use to address optimization issues. At the end of this webinar, attendees will be able to identify common SEO issues, learn various methods for identifying and fixing common SEO problems, and more.

Includes downloadable content.


  • Science Gateways Community Institute Webinars
    April 11, 2018
    1 pm EST


World Information Architecture Day 2017

Information Architecture & Navigation Systems for Mobile Devices (Workshop)

Learn how to create and maintain mobile-friendly architectures — regardless of how your content is accessed by both human users & technology.

One main challenge of mobile information architecture is the migration of a broad-and-shallow architecture to a narrow-and-deep architecture. Narrow-and-deep architectures make content more difficult to locate, discover, and interpret.

Learn tools and techniques to ensure that mobile-friendly content, navigation, technical architecture, and metadata are effective for ongoing findability in a mobile-first environment.

  • How to successfully modify mobile navigation for narrow-and-deep architectures
  • How to construct a clear, consistent labeling system
  • Communicate context & aboutness to both human users & technology
  • Learn tools to help diagnose technical & accessibility issues

Includes downloadable checklists.

Conference location:

  • Kent State University
    Kent State University Student Center
    Kent, OH

Have another topic in mind?

Consider Shari Thurow for your next online marketing, design, or usability conference. She offers search optimization and findability keynotes, seminars, tutorials, and workshops on:

  • Understanding search engine optimization
  • Mobile SEO
  • Search-engine friendly web site design (beginning through advanced)
  • Successful site architecture
    • Information architecture
    • Technical architecture
  • How to optimize non-HTML content (images, videos, PDFs, other digital documents)
  • Website usability and SEO
  • Search engine visibility and usability (tutorial)
  • Keyword research and analysis
  • Web copywriting for search engine visibility
  • Creating long-term, effective link development and social signal campaigns
  • Information architecture & site navigation
  • Blog optimization
  • User experience (UX) design
  • Web searcher goals and behaviors

View a list of Shari Thurow's conference, webinar, and lecture topics >>

Shari's tutorials will teach you how to immediately increase your qualified traffic, leads and sales.

For more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.


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