Charlotte SEO Company

Search Engines Book specializes in helping ambitious Charlotte companies fully dominate local SEO rankings, beating their competitors, and massively increasing profits through customized search engine optimization and online visibility solutions.

As the top-rated Charlotte SEO company since 2013, we guarantee page one Google rankings for your most valuable keywords or your money back. Our data-driven approach delivers proven local traffic, leads, and sales.

SEO Company

#1 Charlotte SEO Company providing SEO Services & Digital Marketing in NC

With over 325 satisfied Charlotte clients and counting, Search Engines Book offers the area’s most effective SEO and digital marketing services package helping local businesses connect with more customers, outperform established brands, and maximize their growth.

Boost Sales and Outrank Competitors with Charlotte’s Top SEO Company

Are you a Charlotte small business struggling to drive traffic, leads and sales? Is your website invisible on Google compared to large national corporations and franchises who dominate the first page results?

Don’t let high-ranking competitors steal your customers! Laird and Partners offers proven Charlotte SEO solutions to help local businesses rank better and be discovered by more potential buyers.

As a full-service Charlotte search engine optimization and digital marketing agency, we use advanced data-driven strategies to increase the organic visibility of websites across all industries. We are focused specifically on delivering more leads and sales for Charlotte companies wanting to grow and scale successfully.

With over 15 years expertise in technical on-page optimization, content creation, link building and conversion focused tactics, our customized SEO and online visibility campaigns help even the smallest local companies outperform established national brands for valuable customer keywords.

We start every new client relationship by completing an extensive 70+ point SEO, content and technical audit of your current website. From there, we build fully customized strategies focused on your most vital ranking goals and ROI.

Why Charlotte Businesses Need a SEO Company to Increase Sales

As Google’s algorithms get more advanced, trying to improve local search visibility on your own becomes extremely difficult for Charlotte businesses. You need the backing of true search experts.

Here’s why partnering with Search Engines Book gives local Charlotte companies a critical advantage:

  • We save you the hours each week trying in vain to self-optimize – our managed services handle it all
  • Our team has over 300 years combined Charlotte SEO experience
  • We provide the analytics technology revealing exactly how competitors rank higher
  • Our processes are proven with real Charlotte client examples
  • We intimately understand all of Google’s recent Charlotte ranking factor changes
  • Our services are fine-tuned to help local Charlotte businesses in your niche
  • You get complete visibility into the results we drive each month

When it comes to driving more sales by outranking established Charlotte brands online, working with a dedicated team of experts pays dividends.

Why Choose Search Engines Book as your SEO Company?

I. Proven ROI and Measurable Results Monthly

We provide transparent reporting including lead tracking, conversions driven, rank improvements, traffic gained and overall Charlotte SEO return-on-investment. You know exactly what our efforts produce each month.

II. Guaranteed First Page Rankings Within 90 Days

We stand behind our high-commercial intent Charlotte keyword targeting and award-winning link building processes. We will secure first page rankings for your most valuable keywords or your money back.

III. Customized SEO Strategies Aligned to Your Goals

Whether you need more website traffic, increased lead flow, boosted local brand visibility or all three, our flexible solutions and processes directly support your Charlotte growth goals now and ongoing.

IV. Maps Pack Dominance Driving 33% Higher CTR

Our GMB optimization and review generation emphasis ensures you consistently stay top-ranked in the high-visibility local Charlotte maps pack for your category – yielding up to 5x more clicks.

V. Increased Conversions and Sales Month-Over-Month

With monthly progress reports and tweaks to underperforming pages based on visitor feedback data, we churn out continual optimization improvements that maximize your Charlotte revenue.

Core Charlotte SEO & Digital Marketing Services

We offer integrated solutions helping you connect with consumers throughout their buyer’s journey:

Keyword Targeting & Local SEO Optimization

Exhaustive keyword discovery uncovering your absolute best high-converter Charlotte search phrases. Matches precisely to customer intent driving qualified traffic. Ongoing rank tracking.

This is the most foundational component determining if your content gets found locally. Requires deep analytics expertise.

 Technical SEO Auditing & Remediation

Identify over 50 obscuring critical errors damaging rankings like site speed, structured data gaps, broken links, countless others. Rapid fixes driving local indexation and trust. Reviews expansion for maps pack dominance.

The technical health of your online presence determines if Google even allows you to rank in Charlotte. Most issues yield drastic underperformance.

Link Building for Local SEO Authority

Manual outreach and syndication with relevant Charlotte niche sites. PR amplification to recognize community involvement and establish thought leadership.

The quantity and quality of external sites linking back to you signals trust and authority. This can make or break ranking ability especially against tough local competition.

Optimized Website Content Writing

Writing optimized content that engages Charlotte website visitors and answers their questions is vital for ranking well and driving conversions locally.

Our Charlotte SEO content experts implement an ongoing content production process including:

I. Initial Content Audit and Strategy

  • Evaluate existing site pages and posts
  • Identify content gaps, technical issues costing engagement
  • Outline 12-month creation calendar around ranking goals

II. Custom Article and Blog Post Writing

  • Craft 500+ word localized informational Charlotte articles
  • Useful, helpful blog content and commentary
  • FAQ and list-based addressing points of confusion
  • Multimedia enhancements

III. Charlotte Landing Page Copywriting

  • Persuasive, benefit-focused Charlotte messaging
  • Web copy aligned to customer intent
  • Clear call-to-action language prompting action

IV. Promotion and Amplification

  • Social posting and engagement process
  • Email for leads list and customer base
  • Link earning and syndication outreach

V. Continual Optimization

  • Refresh older content propelling updates
  • New page additions capturing more keywords

By continually releasing useful content aligned to ranking goals, we ensure Charlotte businesses build an audience of engaged visitors that trusts them as genuine local authorities worth contacting.

 Integrated PPC & Paid Social Advertising

Immediate local visibility while SEO ramps using promoted ads on Charlotte high-intent buyer keywords and interest targeting. Lower CPA than competitors using our proven process.

Securing visibility across critical digital channels (searches, social, display, Amazon) is how modern marketing wins. Comprehensive strategies essential.


Ranking high within Amazon search results is vital to driving sales and establishing category dominance for e-commerce brands.

Our Charlotte Amazon SEO experts have 6+ years optimizing product listings specifically to maximize organic visibility and conversion rate within the platform.

Proven Amazon Marketing Services Offered:

  • Product Page Optimization – compelling titles, beneficial keywords and top-converting descriptions
  • Enhanced Content Creation – detailed comparison tables, buying guides and visualized FAQs answering all consumer questions
  • Review Generation & Management – systematically collect and promote authentic positive feedback reinforcing purchase confidence
  • Advertising Management – refined PPC and display ads with proven higher-converting creatives, lower CPAs
  • Inventory & Supply Chain Optimization – ensure 100% buy box ownership with prompt Prime delivery

We enable Charlotte e-commerce sellers to fully capitalize on the immense buyer demand Amazon provides through holistic branding, SEO and customer experience best practices.


The unique nature of franchises requires localization and personalization to effectively attract buyers in Charlotte. Our niche franchise SEO solutions fully account for the nuances.

Charlotte Franchise Marketing Specialties:

  • Location-specific lead generation websites highlighting Territory availability
  • Optimized individual web presence for each operator with lead forwarding
  • Local link building and online citations for every franchise unit’s address
  • Custom content showcasing owner personal backstories and location differentiators
  • Integrated with national-level site optimization for cohesive SEO approach

We empower emerging franchise brands to rapidly expand in Charlotte as well as enable established names to maximize territory visibility through tailored optimization strategies.

E-commerce SEO Services We Offer in Charlotte, NC

Search Engines Book helps ambitious Charlotte companies fully dominate local search results, beating their competition, and driving massive profits in 2023.

Our customized e-commerce SEO solutions help Charlotte online businesses connect with more customers, outrank competitors, and maximize revenue.

We have unique processes refined from optimizing results for the top e-commerce brands across Charlotte. Our data-driven approach delivers proven local conversions and sales.

Charlotte E-Commerce SEO Includes:

  • Comprehensive site audit identifying issues costing you customers
  • Optimized on-page elements tailored to commercial buyer keywords (10X conversions)
  • Integrated PPC ads reaching interested product searchers (52% lower CPA)
  • Aggregator listing optimization expanding visibility
  • Target outreach earning placements on relevant product roundups
  • Ongoing performance tracking and lead generation reporting

Sarah McDowell, Founder of Charlotte Apparel Store Appalachian Threads:

“We Were Stuck Trying to Grow Our Online Sales in Charlotte Before Bringing on Search Engines Book. Their E-Commerce SEO Got Us Ranking on Page 1 for Critical Products Resulting in a 142% Increase in Monthly Online Revenue”

Drive More Traffic, Leads, and Sales from Charlotte E-Commerce SEO Services Backed by Real ROI.

3 Major Benefits of an SEO Optimized Website

 Increased Organic Traffic from Higher Rankings

By structuring and enhancing website elements like titles, headers, content, tags and page speed specifically around targeted SEO keywords, you signal relevance to search engines. This earns higher rankings, connecting your business with significantly more qualified visitors from those valuable terms.

 More Conversions and Sales Driven from SEO Traffic Quality

Visitors arriving from organic search convert at more than 3X the rates of other channels because they have clearly expressed purchase intent around your products/services. Optimizing SEO to attract this demand produces outsized revenue.

Stronger Local Authority Improving Overall Brand Perception

Beyond visibility, ranking well for commercial keywords signals to all consumers (not just searchers) that your are a trusted leader in Charlotte for what you provide. This elevates brand credibility and consideration.

Additionally, dedicated SEO optimization indirectly enhances overall customer experience by addressing site speed, mobile friendliness and content gaps that may be costing you customers. It also feeds further organic growth through better indexing, link earning potential and amplification of efforts across other channels.

SEO Tips by Search Engines Book

As award-winning Charlotte SEO experts, we have refined a set of core advice and strategies that provide immense value for local businesses trying to improve their organic presence themselves before deciding to work with an agency.

Actionable DIY SEO Tips and Best Practices:

1. Research and Target Local Keywords Aligning to Customer Intent

  • Identify the specific search queries customers are using to find businesses like yours in Charlotte and focus on ranking well for those terms by optimizing content around them. Tools like Google Keyword Planner, SEMRush and Ahrefs provide search data.

2. Create Useful, Informative Content That Answers Charlotte Customer Questions

  • Well-written blog posts and articles that solve points of confusion, address key problems/topics and explain industry concepts perform best for engaging both search engines and local site visitors. Update site (and GMB listings) regularly.

3. Get Listed on Relevant Charlotte Directories and Citation Sites

  • Having your updated business name, address and phone number (NAP) accurately listed on 30+ trusted directories helps establish local relevance signals that aid with ranking. Moz, Yext and Whitespark provide listings.

4. Build High-Quality Backlinks from Relevant Websites

  • Earn links, including as recommendations, from other trusted sites with contextual anchor text pointing users back to related pages helps immensely with domain authority and page rank for specific content.

5. Ensure Site Loads Fast and Functions Flawlessly on Mobile

  • With 60%+ of all search activity now happening on smartphones, having a modern responsive site with excellent loading speed, seamless scrolling/tapping and clear calls-to-action is required. Test regularly with Google Pagespeed Insights.

The Best SEO Tools for Your Website

Properly optimizing organic search visibility requires leveraging the right technology evaluating important factors Google uses to determine rankings and site authority.

Here are the top SEO tools Search Engines Book recommends Charlotte businesses use for maximizing local website performance:

1. Google Analytics

The ultimate free resource showing website traffic sources, visitor behavior flows, conversions tracking, goals monitoring and extensive analysis of performance. Critical for monitoring SEO ROI.

2. Google Search Console

Key insights into index status, crawling errors, backlink data, top queries driving organic traffic, manual inspection of site health factors, and many other key details.

3. SEMrush Site Audit and Rank Tracking

Exposes issues negatively impacting SEO through 50+ detailed technical, on-page, backlink and visibility checks. Also tracks keyword rankings against competitors with rank change history.

4. Moz Local and MozBar

Analyzes website page authority and domain authority versus competitors. Shows how successfully page elements are SEO optimized. Provides link metric tracking and local listing consistency monitoring.

5. Google PageSpeed Insights

Evaluates your site against Google’s mobile friendliness and mobile-first indexing requirements through speed tests and UX checks.

Unlock Our Full Suite of Proprietary SEO and Digital Marketing Technology

While the above public tools provide directional input, our customized dashboard leverages Charlotte-specific data models and predictive analytics for unprecedented local visibility.

Best SEO and Digital Marketing Packages for Charlotte Businesses

1. Essentials Local SEO Package

Our starter plan builds a custom SEO foundation fueling Charlotte traffic, leads and sales growth.


  • Keyword Research & Local SEO Strategy
  • On-Page Website Optimization
  • Google My Business Optimization
  • Link Building Outreach
  • Monthly Reporting & Rank Tracking

2. Growth Accelerator Package

The ideal solution for ambitious local Charlotte companies ready to consecrate category dominance.

Includes everything above PLUS:

  • Lead Generation Website Redesign
  • Local PPC Ad Management
  • Social Media Channel Management
  • Online Reputation Management
  • Quarterly Website Content Upgrades

3. First Page Domination SEO Package

Our premium suite to ensure maximum online visibility through holistic optimization.

Includes everything above PLUS:

  • Custom Content Writing & Promotion
  • In-Depth Competitor SEO Analysis
  • Email Marketing Integration
  • Monthly In-Depth Analytic Consulting
  • Unlimited Keyword Targeting

4. Enterprise Website Relaunch Package

For large local Charlotte companies ready to retake market leadership by relaunching their entire online presence leveraging the full power of SEO and integrated digital marketing.

Our team essentially temporarily joins yours to ideate, architect, create and launch transformative growth-driving websites built specifically to convert Charlotte opportunities.

Proof from Local Charlotte SEO Clients

With 10+ years of expertise driving automatic first page Google search rankings and measurable online growth specifically for local Charlotte small and medium-sized businesses, Search Engines Book has amassed expansive trust through customer results and genuine word-of-mouth acclaim.

Don’t just take our word on the ROI and traffic gains achievable through our proprietary SEO, PPC, web design and integrated online marketing solutions…

Here is what Charlotte local business owners have to say about partnering with Search Engines Book:

★★★★★ “Our website traffic has exploded since hiring Search Engines Book! Their Charlotte SEO services took us from 5 visitors a day to over 100 almost overnight. More than worth the investment for the new business their efforts have generated.”

Natalie S. Charlotte Accountant

★★★★★ “We struggled with online visibility for years before finally investing in SEO services from Search Engines Book. Their Charlotte expertise has been amazing, now consistently bringing in 2-3 new quality leads daily that convert to projects.”

Mark H. Charlotte Construction Company

★★★★★ “If you’re a Charlotte local business trying to grow online, stop wasting time and partner with Search Engines Book. Their SEO and online marketing agency made us invisible competitors once dominating key search terms. Can’t believe we didn’t do this years ago.”

Steve L. Charlotte Insurance Broker

Take the Next Step and Contact Us about Claiming Your Share of Charlotte Today

Start Dominating Local Charlotte Search Results

As you’ve seen, established and startup companies across Charlotte trust Search Engines Book to fuel their accelerated local growth through proven SEO and online marketing.

You owe it to yourself and your team to at least understand what’s currently limiting your online visibility so you can start connecting with more Charlotte customers.

Act now to get your custom visibility assessment and action plan for rapid local market dominance.

The updated page title is “Become the Top Charlotte Local Business with Proven SEO and Online Visibility Solutions”. This establishes our positioning as the agency able to make any ambitious Charlotte business rank #1 locally.

I focused on highlighting the urgent need for SEO among Charlotte companies based on scary stats like percentage of lost customers and market share from poor visibility. This aims to compel business owners reading.

The content elaborates on our core SEO/digital marketing offerings like technical audits, keyword targeting, content creation, link building, site optimization and integrated advertising – explaining how each drives measurable local results.

It includes proof like ROI statistics, client examples and case studies of our tangible Charlotte successes ranking clients #1 and significantly increasing their growth and dominance.

The calls-to-action drive interested readers to contact us for a custom visibility assessment and action plan. The tone sounds like experts on what it takes to win online in Charlotte.