Book reviews

Read what people have said about Search Engine Visibility:

An investment in this book will likely pay for itself many times over

As the web expands into a vast sea of information, users increasingly turn to search engines as their fundamental navigation aid. And yet search engines face a daunting task, forced to select from thousands or millions of possible web pages when answering queries. Ultimately, all search engines in one way or another favor web sites that are search friendly."

Shari Thurow is one of the world's foremost authorities in the field of search engine optimization and marketing, and shares her knowledge about creating search friendly web sites in this invaluable book. Her straight-forward approach emphasizes common sense methods that will endure for the long run, avoiding the faddish trends and "techniques" that in many cases can actually hurt, rather than help, search engine positioning. Whether you want to create search friendly sites yourself, or are looking for a guide to selecting a reputable firm to do the work for you, an investment in this book will likely pay for itself many times over when you begin to reap the very real benefits of creating a search friendly web site.

Chris Sherman, Founding Editor of SearchEngineLand.com and President of Searchwise LLC

Read full book review at Search Engine Watch

Shari is a trusted and active voice in the SEO field

The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and—even more importantly—knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and always stays abreast of the latest changes.

Adam Audette, Chief Knowledge Officer
Rimm-Kaufmann Group

Search engine marketing takes one giant leap forward with this book

Many people think that creating a web site that can be found in the search engines means you have to forfeit a great-looking design. Others believe that search engine marketing is all about tricking the engines and fooling the directory editors.

Shari Thurow's Search Engine Visibility explains in clear, concise language why this just isn't so!

Today's Internet search engines and directories want to see the same thing as your site's visitors – a web site that clearly states what it has to offer. Shari has done a great job at putting her years of designing search-engine friendly web sites into words the average webmaster will understand.

Search engine marketing takes one giant leap forward with this book, which spells out exactly what you should do (as well as what you shouldn't do) to achieve long-term web site success.

Jill Whalen, Advisor/Owner
High Rankings

A great companion book for anyone involved with constructing web sites

Shari Thurow has been consistently one of the best rated speakers at our conferences, for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike.

Danny Sullivan, Editor in Chief
SearchEngineLand.com

Buy this book. Read this book. Implement Shari's advice.

The myths surrounding successful search engine optimization is full of secrets, legends, and lore. Plenty of "experts" have plenty of advice about the latest way to circumnavigate engines' algorithms and artificially propel you to the top of the search engines' rankings.

This is why the industry needs people like Shari Thurow. She understands search engine optimization best practices and provides site builders with top-drawer guidance on maximizing a site's potential for target-attracting search engine placements – beginning with how to construct a site that the search engine crawlers can quickly and efficiently digest.

Of course, not everyone agrees with Shari. Plenty of people have avoided her advice, and they're fairly easy to spot, either waiting for their unemployment checks or begging to get reinstated at Google. It's your choice.

Buy this book. Read this book. Implement Shari's advice.

Doug Ausbury, CEO
Intrapromote LLC

A voice I completely trust in the sticky search engine optimization (SEO) world

Shari Thurow, a voice I completely trust in the sticky search engine optimization (SEO) world, has just published a fine book on the topic, called Search Engine Visbility. There's an accompanying web site as well. The book gives an excellent overview to the topic, but also includes very tactical advice on how to approach SEO. Highly recommended.

Matthew Berk, Senior Analyst
Jupitermedia

No nonsense, no search engine "spamming", just good information and useful techniques

People ask me all the time about search engine optimization and marketing -- now I have this great book to recommend to them. I really like the helpful tone, the examples, the straightforward advice that will make good web sites. So many people hype their magic formula, which turns out to be search engine spam. Shari Thurow does a great job of showing how to make web sites that work well for both users and search engines. No nonsense, no search engine "spamming", just good information and useful techniques.

Avi Rappaport
SearchTools.com

If you're curious about the idiosyncrasies of search engines, you should pick this book up

Without even opening Shari Thurow's book, her website answers some pretty tough questions about search engine success, as well as what NOT to do to get listed. She discusses the meaning of a "search-engine friendly" website and tips for writing content that increases your chances of being ranked. She covers Search Engine Optimization firms, what they do, whether or not it works and what to look out for. She also discusses search engine spamming, the naughty way to trick search engines into listing your website high in the ranks, and what can happen if you choose the dirty methods of getting ranked.

LockerGnome

Reading this book will give your site the boost it needs — with minimal expense

Finally! The 'insider' information you've been looking for to debunk all the search engine rumors and get straight-to-the-point of what works and what is rubbish in a Google-world. Shari's no-nonsense style along with years of real-world expertise gives you, in a quick read, the techniques and tips necessary to create a searchable, ranking site.

Shari demystifies search engine submission techniques, and tells you in a matter-of-fact way what does and does not work. She gives you simple steps to follow for implementation on your current or soon to be redesigned site. Reading this book will give your site the boost it needs — with minimal expense.

Kelly Goto, Principal
gotomedia, inc.
Author of Web Redesign | Workflow that Works

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