Read what people have said about Search Engine Visibility:
An investment in this book will likely pay for itself many times over
As the web expands into a vast sea of information, users increasingly
turn to search engines as their fundamental navigation aid. And yet search
engines face a daunting task, forced to select from thousands or millions
of possible web pages when answering queries. Ultimately, all search engines
in one way or another favor web sites that are search friendly."
Shari Thurow is one of the world's foremost authorities in the field
of search engine optimization and marketing, and shares her knowledge
about creating search friendly web sites in this invaluable book. Her
straight-forward approach emphasizes common sense methods that will endure
for the long run, avoiding the faddish trends and "techniques"
that in many cases can actually hurt, rather than help, search engine
positioning. Whether you want to create search friendly sites yourself,
or are looking for a guide to selecting a reputable firm to do the work
for you, an investment in this book will likely pay for itself many times
over when you begin to reap the very real benefits of creating a search
friendly web site.
Chris Sherman, Founding Editor of SearchEngineLand.com and President of Searchwise LLC
full book review at Search Engine Watch
Shari is a trusted and active voice in the SEO field
The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks,
and misunderstanding run rampant. Which is why we are so fortunate to
have Shari Thurow in the field. Shari is a straightforward, knowledgeable,
perceptive, and experienced practitioner of search engine optimization,
marketing, and placement. She knows what it takes to get top positions
in the major search engines and—even more importantly—knows
what not to do to avoid being blacklisted. Shari is a trusted and active
voice in the SEO field, and always stays abreast of the latest changes.
Adam Audette, Chief Knowledge Officer
Search engine marketing takes one giant leap forward with this book
Many people think that creating a web site that can be found in the search
engines means you have to forfeit a great-looking design. Others believe
that search engine marketing is all about tricking the engines and fooling
the directory editors.
Shari Thurow's Search Engine Visibility explains in clear, concise language
why this just isn't so!
Today's Internet search engines and directories want to see the same
thing as your site's visitors – a web site that clearly states what
it has to offer. Shari has done a great job at putting her years of designing
search-engine friendly web sites into words the average webmaster will
Search engine marketing takes one giant leap forward with this book,
which spells out exactly what you should do (as well as what you shouldn't
do) to achieve long-term web site success.
Jill Whalen, Advisor/Owner
A great companion book for anyone involved with constructing web sites
Shari Thurow has been consistently one of the best rated speakers at
our conferences, for her ample advice on how
to build web sites that 'naturally' attract traffic from search engines.
Now she puts that advice into print, creating a great companion book for
anyone involved with constructing web sites. The book teaches you how
to create web pages that please search engines and human visitors alike.
Danny Sullivan, Editor in Chief
Buy this book. Read this book. Implement Shari's advice.
The myths surrounding successful search engine optimization is full of
secrets, legends, and lore. Plenty of "experts" have plenty
of advice about the latest way to circumnavigate engines' algorithms and
artificially propel you to the top of the search engines' rankings.
This is why the industry needs people like Shari Thurow. She understands
search engine optimization best practices and provides site builders with
top-drawer guidance on maximizing a site's potential for target-attracting
search engine placements – beginning with how to construct a site
that the search engine crawlers can quickly and efficiently digest.
Of course, not everyone agrees with Shari. Plenty of people have avoided
her advice, and they're fairly easy to spot, either waiting for their
unemployment checks or begging to get reinstated at Google. It's your
Buy this book. Read this book. Implement Shari's advice.
Doug Ausbury, CEO
A voice I completely trust in the sticky search engine optimization
Shari Thurow, a voice I completely trust in the sticky search engine
optimization (SEO) world, has just published a fine book on the topic,
called Search Engine Visbility. There's an accompanying web site as well.
The book gives an excellent overview to the topic, but also includes very
tactical advice on how to approach SEO. Highly recommended.
Matthew Berk, Senior Analyst
No nonsense, no search engine "spamming", just good information
and useful techniques
People ask me all the time about search engine optimization and marketing
-- now I have this great book to recommend to them. I really like the
helpful tone, the examples, the straightforward advice that will make
good web sites. So many people hype their magic formula, which turns out
to be search engine spam. Shari Thurow does a great job of showing how
to make web sites that work well for both users and search engines. No
nonsense, no search engine "spamming", just good information
and useful techniques.
If you're curious about the idiosyncrasies of search engines, you should
pick this book up
Without even opening Shari Thurow's book, her website answers some pretty
tough questions about search engine success, as well as what NOT to do
to get listed. She discusses the meaning of a "search-engine friendly"
website and tips for writing content that increases your chances of being
ranked. She covers Search Engine Optimization firms, what they do, whether
or not it works and what to look out for. She also discusses search engine
spamming, the naughty way to trick search engines into listing your website
high in the ranks, and what can happen if you choose the dirty methods
of getting ranked.
Reading this book will give your site the boost it needs — with
Finally! The 'insider' information you've been looking for to debunk
all the search engine rumors and get straight-to-the-point of what works
and what is rubbish in a Google-world. Shari's no-nonsense style along
with years of real-world expertise gives you, in a quick read, the techniques
and tips necessary to create a searchable, ranking site.
Shari demystifies search engine submission techniques, and tells you
in a matter-of-fact way what does and does not work. She gives you simple
steps to follow for implementation on your current or soon to be redesigned
site. Reading this book will give your site the boost it needs —
with minimal expense.
Kelly Goto, Principal
Author of Web Redesign | Workflow that Works
For more information about our search engine optimization, search usability training, and
site design services, please fill out our contact form or call us at 847-426-4256.