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Author Shari Thurow
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Search engine marketing glossary

Search engine optimization (SEO) dictionary/glossary - S

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Search engine
Software that searches an index or database and returns relevant matches based on the information typed into a query.
Abbreviation for search engine results page.
In search engine marketing, a computer that delivers web pages to browsers and search engine spiders.
The act of taking extreme or excessive measures to achieve top search engine positions. Spam also can be the act of using any words, HTML code, scripting, or programming on a web page that is not meant to benefit the end user experience. Please see: Avoiding search engine spam penalties.
Software used by a search engine to find and retrieve web pages to include in its index.
Splash page
A web page, commonly the home page, that consists either of (a) a large graphic image and a link instructing visitors to "Enter" a web site, or (b) a Flash animation, a link to skip the Flash animation (Skip Intro), and a redirect to a new page after the animation is completed.
Static IP address
An IP address that remains constant, or the same, every time a person logs on to the Internet.
Stemming is the ability for a search engine to search for variations of a word based on its root. For example, if the word “running” is typed into a search query, search engines that utilize stemming might also display documents that contain the word "run."
Stop words
Extremely common words that the search engines will not record. This is done to save space on their servers and to speed up searches. Examples of common stop words include the, a, an, for, and, but, to, and so forth. Sometimes known as filter words. Please see: Stop words vs. filter words and search engine optimization (SEO).

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If you would like to suggest a definition to be added to the search engine marketing glossary, or if you would like more information about our search engine optimization, search usability training, and site design services, please fill out our contact form or call us at 847-426-4256.


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